La7, an Italian television network owned by Cairo Editore, issued a copyright strike against Nvidia's official DLSS 5 announcement video. The absurd part is that Nvidia created the footage. La7 simply broadcast it during a news segment, then YouTube's automated Content ID system let them claim ownership of what they had aired. Nvidia's own promotional video got taken down, along with several other YouTube channels that had used the same DLSS 5 trailer footage.
Content creators like TheActMan and TheDezembro also received false claims, highlighting the risks of automated detection as seen in cases where AI companies misflag users. The system matches audio and video fingerprints without checking who uploaded first or who actually owns the content. La7's automated rights management was likely configured to catch clips of their broadcasts, but it captured the third-party footage they had used and treated it as their own. YouTube complies with DMCA takedown requests immediately, leaving the burden of proof on whoever got struck.
On Hacker News, the observation was blunt: perjury penalties for false DMCA claims are almost never enforced against corporations, while individual creators face real consequences. Nvidia will get this fixed. A smaller channel might wait weeks or give up entirely. The asymmetry is the story. A TV station that rebroadcasts someone else's content can claim ownership in YouTube's system, and there's no real penalty for being wrong.